How your experience of media consumption illustrates wider patterns and trends

The way audiences consume media is changing due to the fact there are many different ways of consuming films. 

From my own experience of consuming films via Netflix, Lovefilm & Sky Box Office there is no need to go to the cinema and pay more money to consume the film. This effects film institutions because they are loosing money and profit of their films as people are consuming them in different ways. However my experience of going to the cinema is much more effective than watching a film at home because of the quite atmosphere, dark lighting, huge screen and surround sound. From online trailers, for example: Youtube and online social media, such as Twitter & Facebook advertising new films the audience and I am aware of up coming new films release, this creates a buzz for the film and makes me want to go to the cinema to watch them.

During the productions stage, Film institutions will make their films in 3D to draw the attention of the audience and make them go to the cinema as a limited amount of people can watch 3D films at home, therefore it forces people to go to the cinema. Film institutions do this because the number of people that go to the cinema has decreased, therefore they make their film bigger and better in order to gain a bigger audience and also to compete with the other film competition, For example: in 2012 Skyfall was released and around the same time The Rocky Horror show was also released, however the Rocky Horror show could not compete with Skyfall as skyfall made $88, 364, 714 whereas The rocky Horror Show only made $211, 243. Films are now made digitally rather then on film which helps keep continuity of quality because digital films stay at the same quality no matter how many times they are shown, whereas shooting on film is of a better quality then digital when shown for the first time but once shown over and over again the quality of it will decrease. To shoot digitally is cheaper for production and benefits the audience because they can consume films via the internet on movie websites and other media due to them being digital. Production companies may be effected by the audience consuming films online due to the fact it may be done illegally, meaning the production companies will loose money as people are watching the film without paying for it.