Saturday 11 January 2014

Homework

What constitutes a British film?
- The different categories that make a British film are:

  • cultural content
  • cultural contribution
  • cultural hubs
  • cultural practitioners 

- The constitution of a film/where it is seen to be made is very important for many different reasons. For example: 
  • Cost effective
  • Better marketed
  • More well known
  • Results of viewings
- Constitution of a film involves the classification of films. This will be decided on whether or not the film is classed as being from that country. For a film to be classified as British it must pass through the rules given by the UK film council. The UK film council is a government run organisation that improves and promotes the state of film within britain. 


What are the various methods of marketing a film? 
- There are a number of ways that film marketing can be done. Overall the film has to be advertised. This can be done through many different methods. For example:

  • Trailers- allows the movie to be shown all around the world. Includes the main parts of the film to make the viewers want to watch the film. 
  • Viral videos- similar to a trailer, helps to broadcast the film, created by a film based website.
  • Promotion tours- interviews from actors around the world, on television or radio ect.
  • Merchandising- products that are given away that are related to the famous actors. for example: Tops, books and posters ect.

- 360-degree marketing is a way in which a films promotion surrounds the world with their film. The film promotion is a way of getting the audience to engage in the film promotion and get them to want to watch the film. the In the 350-degree method, marketing hits the viewers/audience from all different directions and for a long period of time. 

What are the different ways a film can be exhibited or consumed?
- The main way a film can be exhibited is through Cinemas. However there are also many other ways of consuming a film now. For example: 
  • At home/television
  • Theaters 
  • Internet
  • Apps
  • You tube
  • Love film
  • DvDs
  • Tablets
  • x-box
- Films can either be watched through Streaming or Video on Demand. Films are also either rented or purchased.
- It is up to the exhibitor to send the movies to the Cinemas. This is still the case, however over time as technology has developed many people do not use the cinema as much and there are a number of different ways a film can be exhibited and how the audience/viewers can consume films.

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